As an avid reader, Jim loans me books,
mostly non-fiction, but he also has a mind like a steel trap. His
memories of growing up in College Park, Georgia, in the 1950s come
across as organized narrative, full of humor and detail, and he and I
enjoy reminiscing about old Atlanta. He's a fascinating guy.
The other week when he came over for
dinner he brought a Time magazine dated August 6, 1979, with a
cover story titled Leadership in America: 50 Faces for the Future.
He found it in his basement,
apparently he hadn't cleaned it out in a while. Jim's kind of a pack
rat, and he hasn't remodeled the interior
of his finished basement since the 1970s either – it has shag
carpeting, a Naugahyde covered sofa, and probably a Betamax player.
In fact, I know he still has a Betamax player.
Some of you might have to Google that... Betamax, not Naugahyde.
Some of you might have to Google that... Betamax, not Naugahyde.
Just a
few of the interesting things in the Time
magazine, including the fact that at that time, no pun intended, the
magazine editors and writers aimed their text at a reading audience. I was
totally amazed at the amount of text in the magazine. Running full of text, overflowing with text was
the first thing that I noted -- three columns of it and pages – sometimes as many
as ten.
Really?
Yes. Unbelievable.
Yes. Unbelievable.
One of the
ads showcased Kool Super Lights cigarettes – “a light menthol
blend gives low tar smokers the smooth taste they want. Never harsh
tasting. Now you can make the smooth move to Kool Super Lights.”
Even
the ads
had text.
Apparently, you couldn't buy a Toyato Cressida, a VW Dasher, a Datsun 810, or an Audi 5000 for that price. Just saying.
Datsun?
I feel old.
Time's
ads mainly were for booze, cigarettes, and cars.
On
page 10 is an article on Rosalynn Carter, who campaigned
for her husband for his second term. I think he lost.
“Bundy:
Guilty – He faces life – or death” graces page 22 with a two
column article dedicated to the the former law student turned serial
killer who murdered at least thirty-six young women in the 1970s.
BTW: The
state of Florida executed him in 1989.
Don't Google him.
Don't Google him.
In
the special section, which ran about twenty pages, Time
covered fifty-up-and-coming men and women who would influence
leadership in this country in the next years. Among them --- Marion
Berry, age 43, William J. Clinton, 32, Gary Hart, 41, and the
Reverend Jesse L. Jackson, 37.
Hmmmm.
The
other forty-six --- well, I don't have that kind of time. Sic.
Only
one page featured People,
and they were not all
celebrities – it included a
bull fighter, a mayor, the world's first test tube baby, and Jane
Seymore and Christopher Reeve who were starring in a movie titled
Somewhere in Time. Heh. Didn't see that movie --- cause Jane seemed to be in mini-series that made me wanna poke my eyes out. Then. Now. Always.
Only one page for celebrities -- Show Business
featured George Burns.
Other areas of the magazine had sections with the latest news on Medicine,
Economy and Business, Living, Education, Sport, Press, Books [no
kidding], and
Religion.
Pshaw.
What was all that about?
Hard
to believe, that anyone ever had the time, no pun intended, to read
all that.
Just
sayin'.
Just wanted to note this ad: “Before you buy a word processor, talk to all three. Here are their telephone numbers.”
Just wanted to note this ad: “Before you buy a word processor, talk to all three. Here are their telephone numbers.”
Ha.
Ha. Ha. Ha.
I think I remember that Time cover. (Maybe I shouldn't admit that.) Enjoyed this, Harriett.
ReplyDeleteI remember reading Time from cover to cover when I was a kid. Too bad magazines are going out of favor. Maybe it's because they are all pictures and no content. Except for Vanity Fair. I like Vanity Fair.
ReplyDelete